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Traditional TV Networks vs OTT Services: The Transformation of Competition and the Next Generation of New Content, within the Context of Changing Viewing Trends and Ongoing Competition
Linear broadcasts have long been recognized as traditional television formats, relying on fixed air times via public channels. In contrast, digital services operate on ad-supported systems, with Netflix, major competitors, and niche players serving as key industry players. As viewer preferences shift, rivalry between broadcast stations and streamin